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Technology and Marketing Real Estate Certification Day-1

October 27, 2022 9:00 AM - 5:00 PM (EDT)

Description

Working with Today’s Connected Consumer (2CE)

With the ubiquity of the Internet, Social Media, and Mobile, you are now dealing with a consumer who has access to everything at any time, adept at doing their own research (sometime to the point of being over-prepared &/or overwhelmed), has very little patience or loyalty compared to the customers of the past. In other words, they are the Hyper-Connected Consumer. In this session, we will explore what is causing these changes and more importantly provide you with proven techniques on how to set yourself up for success and meet their expectations going forward.

How to Market Like a Rock Star on a Roadies Budget (3CE)

Modern marketing has changed completely over the last few years.  Gone are mass-marketing approaches like print, yellow pages, and direct mail.  In are newer and more cost-effective and targeted techniques including social, mobile, video, search engines, portals, and relationship-based marketing.  In this session, you will learn about these newer options so you can create a better marketing plan that will help you grow your business without blowing out your budget.  Plus, gain several easy-to-use resources and tools that will allow you to create your own marketing materials no matter what your level of tech or design skill is.

Real estate marketing has changed completely over the last few years.  In this session, you will get the hottest trends including social, mobile, video, predictive analysis, retargeting, and relationship-based techniques that will allow you to build a modern marketing plan that will grow your business without blowing out your budget.  Plus see examples of the best marketing rockstars from across the industry so you can leave ready to rock your market in 2022 & beyond.

In this session, you will learn how to (1) Identify the role & growth of the Internet & how it has changed the real estate consumers’ research process so that you can adjust your marketing activities accordingly. (2) Identify which modern marketing technique best fits your marketing goals and strategy and then incorporate it into your marketing plan. (3) Identify which social media network best fits you and your marketing strategy best and relate how social media advertising can help you optimally reach that audience.

Run a Successful Realty Website (2CE)

Most REALTORS® have a website, but few actually generate business from it.  In this session you will learn all the keys to running a successful realty website including what kind of content & tools it needs to have, design factors, how to set it up for good userability, stickiness & lead capture, how to promote and drive traffic & have good search engine optimization.

In this session, you will learn how to (1) Understand the important elements that go into make a site user-friendly & lead to good stickiness & lead capture, (2) Learn how to promote the site to drive traffic, (3) Understand the evolution of search engines and how that affects the optimization of your site.

Time

9:00 AM - 5:00 PM

Location

KAAR Education Center

Take both days to receive your Technology and Markeing Certification through the Real Estate Technology Institute (RETI).  Or one-day just to gain more knowledge on your prefered subject.

Contact Information

Knoxville Area Association of Realtors
Name: Lauri Figueroa
Email: lauri@kaarmls.com
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